THE DESIGN EFFECTIVENESS AUDIT
Know what will sell— before you spenda penny.
Headwaze scores your packaging, adverts, category displays and product listings against 1,803 behavioural science criteria — telling you what will actually drive purchase, not just what looks good.
It's the codified brain of behavioural psychologist Phillip Adcock, built by Beyond Agency.
The problem
Design still gets signed off on taste. A team likes the colour, the layout feels premium, the client is happy — and then the pack sits on shelf. Shoppers do not debate your layout. They glance, they feel, they buy or they walk. Most of that happens in System 1, in a fraction of a second, against rules that are already known and already published.
Why we built it
Phillip Adcock has spent forty years auditing commercial design by hand — colours, imagery, fluency, price cues, distinctive brand assets — against the evidence, not the mood board. Headwaze is that method as software: the same fifteen categories, the same 1,803 criteria, scored against the image you upload. Beyond built it so a brand team can run the audit before the print bill, not after the miss.
How it works
- Upload the design. A pack, a print ad, a listing, a billboard — whatever the shopper will actually see.
- Set the context. Asset type, objective and industry change how the framework is weighted. A billboard is judged on standout; a product listing on conversion.
- Group versions if you want. Iterations of the same asset sit in a project so you can see the score move.
- Read the report. Overall, a conversion funnel (See / Appeal / Engage / Buy), and fifteen expandable categories with every criterion behind them.
Who it's for
Brand and insight teams who need a reason to change the work before it ships. Agencies who want the debrief to be about evidence, not opinion. Retail and e-commerce teams comparing a listing or a POS unit to the last version. If you already argue about whether the pack will sell, this is the scoreboard.
Audit the next design before you spend.
One credit. Fifteen categories. A report you can take into the review.
Audit your design free